Heartbreaker ad campaign

This series of print ads for iStockphoto’s Summer 2009 campaign are based on iStock’s picky photo inspection process. The brief was to convey the quality of the collection and that iStock is picky in selecting what will be available for downloading. Ads appeared internationally in English magazines such as Applied Communications, Communications Arts, Advanced Photoshop, Print, Layers and HOW as well as French, Spanish and German magazines.

Design and art direction